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Privacy Policy

1. Compliance with Indian Information Technology Act, 2000 and Applicable Rules

At Desma Technologies, the company that develops and operates the XtraYards industrial property platform, we fully comply with the provisions of the Indian Information Technology Act, 2000, including all amendments and associated rules as applicable in India. Our approach to digital operations is firmly rooted in legal compliance, particularly when it comes to the handling of sensitive, personal, and business-related data of users engaging with our platform. This commitment reflects our responsibility not only as a technology provider but also as a steward of digital trust in the real estate technology space.

All data collection, processing, retention, and security mechanisms implemented by XtraYards are meticulously designed to conform to the requirements of the IT Act. We ensure that users are clearly informed about data usage through appropriate disclosures and that their consent is actively sought wherever required. Additionally, we maintain data in secure systems with layered access controls, logging mechanisms, and updated security protocols to prevent unauthorized access, misuse, or disclosure. These measures are routinely reviewed and improved to remain in alignment with the evolving legal and technological landscape.

By strictly following the Indian Information Technology Act, we not only uphold regulatory standards but also reinforce the transparency and accountability that our users expect. Our legal compliance safeguards user rights while supporting ethical data governance, thereby making XtraYards a trusted digital ecosystem. This foundation ensures that users, property owners, service providers, and institutional partners can operate with confidence, knowing that their information is managed with the highest standards of security, legality, and respect.

2. Privacy Commitment Across Data Types

At Desma Technologies, the developer and operator of the XtraYards platform, we are firmly committed to protecting the privacy of all data types shared by users engaging with our digital services. This includes, but is not limited to, personal information, identity details, contact data, transactional records, and behavioral or interaction-based information generated through usage of the platform. Each form of data is treated as sensitive, and handled with care under our strict internal privacy standards and applicable laws.

We understand that different categories of data carry varying levels of sensitivity, and therefore implement layered privacy safeguards tailored to each type. Whether it is a basic user registration detail or a commercial transaction associated with industrial property listings, our systems are built to ensure confidentiality, restricted access, and protection from unauthorized use or disclosure. These mechanisms extend to secure login protocols, encrypted storage systems, and session-level controls to reinforce the privacy and integrity of every dataset we process.

This approach reflects our mission to offer a reliable and secure platform for businesses, buyers, sellers, service providers, and industrial property stakeholders. Transparency remains central to our privacy practices — we clearly inform users about what data is collected, how it is used, and the rights they hold in relation to their information. Through this clarity and control, we ensure that every XtraYards user can navigate the platform with full confidence in our privacy commitment.

3. Overview of Information Collected

At Desma Technologies, the organization behind the development and operations of the XtraYards platform, we collect a variety of user information to support smooth and secure usage of our industrial real estate services. This includes core personal details such as name, address, contact number, email ID, as well as business identifiers when applicable. Such data is typically gathered during account creation, profile setup, or service engagement.

In addition to basic identifiers, we collect information relevant to paid or subscription-based services including payment details, billing addresses, and transaction history. Users may also voluntarily provide preferences, service feedback, usage patterns, or responses through surveys or contact forms, all of which help us enhance platform functionality and offer more tailored services to each user segment, including property seekers, contractors, service providers, and verified sellers.

All collected data is handled with strict confidentiality and processed solely for legitimate business operations, service optimization, and user support. We do not sell or misuse personal or transactional data, and we ensure that all handling remains compliant with applicable laws and privacy standards. The trust that users place in XtraYards is fundamental to our platform, and our data practices are designed to uphold and protect that trust at every step.

4. Data Collection Methods

At Desma Technologies, the organization managing the XtraYards platform, user data is collected through clearly defined and secure mechanisms designed to support seamless functionality and personalized user experiences. When users register or engage with our services, we capture essential details such as contact information, role type (e.g., property seeker, contractor, service provider), and location preferences through structured online registration forms.

To facilitate ease of access and user convenience, XtraYards also supports sign-ins via trusted third-party services such as Google or Facebook, where permitted by the user. In such cases, we collect only the basic, authorized data necessary to verify identity and provide a smoother login experience. Furthermore, we deploy cookies and similar technologies to assign unique identifiers to users, track usage behavior, store preferences, and improve navigation across our platform.

These data collection methods are designed with a clear focus on transparency, security, and legal compliance. At every stage, the information gathered is limited to what is necessary for delivering core platform features, improving services, and maintaining operational integrity. We ensure all such data is collected with user knowledge and stored in accordance with applicable data protection laws to maintain the privacy and trust of our users.

5. Legal Basis for Processing

Desma Technologies, the registered entity responsible for developing and operating the XtraYards platform, processes user data strictly in accordance with applicable legal provisions. Our data processing framework is primarily guided by the Indian Information Technology Act, 2000, along with its allied rules, and any other relevant data protection regulations applicable within the jurisdiction of India. This legal foundation ensures that all data-related activities are lawful, fair, and transparent.

Each aspect of our data handling — from collection and storage to usage and retention — is conducted on the basis of one or more lawful grounds. These may include obtaining the user’s explicit consent, fulfilling contractual obligations, complying with legal or regulatory requirements, or serving legitimate business interests that do not override the rights of the data subject. In all such cases, we maintain documentation and audit readiness to demonstrate lawful processing.

By grounding our practices in clearly defined legal frameworks, XtraYards affirms its commitment to upholding data protection standards and preserving the rights of users interacting with our platform. This includes the right to know how their data is used, the right to access or correct information, and the right to withdraw consent where applicable — all integral to maintaining transparency, accountability, and trust in our digital ecosystem.

6. Purpose of Data Processing

At Desma Technologies, the entity behind the development and operation of the XtraYards platform, we process user data with the clear objective of delivering a seamless, personalized, and efficient experience across all platform touchpoints. The information collected from users — including contact details, business interests, location data, preferences, and transactional records — is utilized to facilitate smooth interactions, improve service relevance, and ensure accurate lead generation and communication between buyers, sellers, service providers, and other stakeholders in the industrial real estate ecosystem.

The primary purpose of data processing is to support core platform functionalities such as account creation, user verification, property listings, enquiry management, and notifications. Additionally, data is used to customize content, present tailored offerings, and support post-sale or post-enquiry communication in a timely and relevant manner. For users engaging in paid services or premium listings, this data also enables billing, invoice management, and performance tracking.

We are committed to ensuring that every instance of data usage is aligned with user expectations, transparent in intent, and carried out in full compliance with applicable privacy laws. Our goal is to foster a user-centric platform environment that is secure, efficient, and built on trust — where data is processed strictly for legitimate and disclosed business purposes.

7. Data Sharing with Advertisers, Service Providers, and Strategic Partners

At Desma Technologies, the company behind XtraYards, we may share select user data with verified advertisers, contractors, service providers, and strategic platform partners to deliver relevant services, facilitate property-related transactions, and enhance user experience. This sharing is done in a secure and responsible manner, and always aligned with the business objectives and service scope of the platform. The data shared may include user interests, location, engagement behavior, and basic contact details, strictly for the purpose of enabling tailored communications, lead generation, or promotional offerings that are likely to benefit the user in context of their platform usage.

We ensure that no sensitive, financial, or personally identifiable information is disclosed without clear purpose and, where required, without prior user consent. All third-party recipients are bound by confidentiality obligations and permitted to use the information only for authorized purposes as per our contractual terms and applicable data protection laws. This controlled and purpose-driven data sharing plays a vital role in fostering a value-added ecosystem while upholding our unwavering commitment to user privacy, data integrity, and legal compliance.

8. Third-Party Access to User Data

At Desma Technologies, the developer and operator of XtraYards, we maintain a strict and responsible framework for granting access to user data. Access to such information is allowed only where necessary, and only to verified, contractually bound third-party entities such as advertising networks, analytics providers, contractors, and authorized service professionals. These entities may receive selective user data solely for the purpose of fulfilling platform-related functionalities, delivering personalized experiences, or enabling integrations that directly benefit users. Every external party is carefully screened to ensure alignment with our data protection standards.

All third-party access is governed by strict confidentiality agreements and compliance obligations to ensure that user information is not misused, repurposed, or exposed beyond the intended scope. Personally identifiable and sensitive data is never disclosed without a legitimate need and legal basis. Through this controlled and transparent approach, we uphold our commitment to user privacy while enabling an efficient, trusted, and secure digital ecosystem across the XtraYards platform.

9. Data Security Measures

At Desma Technologies, the operator behind XtraYards, we are deeply committed to upholding the highest standards of data security for our users. To protect user information from unauthorized access, disclosure, alteration, or destruction, our platform incorporates a wide array of advanced technical and organizational measures. This includes encryption protocols, secure access controls, and the use of firewalls, all aimed at ensuring that user data is handled with the utmost security and resilience.

Additionally, we conduct regular security audits and employ continuous monitoring processes to detect and respond to potential threats in real time. Our security framework is designed to keep user data safe from unauthorized or malicious activity, reinforcing our unwavering commitment to providing a secure and trustworthy digital experience on XtraYards. By prioritizing data protection, we ensure that our users’ information remains private and secure throughout their interactions with our platform.

10. User Rights: Access, Correction, Deletion

At Desma Technologies, the operator of XtraYards, we believe in empowering our users with full control over their personal data. Users have the right to access, correct, and delete their information at any time, ensuring they can manage their privacy effectively. We provide clear and straightforward mechanisms for users to review their data, correct any inaccuracies, update preferences, or delete their information from our platform as per their request.

To exercise these rights, users can contact us at feedback@xtrayards.in, and we ensure that all requests are processed efficiently and in compliance with relevant privacy standards. Upholding these user rights is a core principle of our commitment to data privacy and protection, giving users the confidence and control they need while interacting with the XtraYards platform.

11. Data Retention Period

At Desma Technologies, the entity operating XtraYards, we adhere to a clear and structured data retention policy. User data is retained only for as long as necessary to fulfill the purposes outlined in our Privacy Policy. The retention duration varies depending on the nature of the data and the user’s interactions with our platform. Once the retention period expires, we ensure the secure deletion of user data in compliance with privacy standards and regulatory requirements, safeguarding both the user's privacy and the integrity of the data.

12. Use of Cookies and Tracking Technologies

To enhance user experience and improve service offerings, XtraYards employs cookies and other tracking technologies. These technologies allow us to analyze user behavior, personalize content, and optimize platform interactions. While these technologies provide a more tailored experience, we respect user preferences. Users can manage and modify their cookie preferences through their browser settings, ensuring control over the data collected. By utilizing these tools responsibly, we aim to provide a seamless browsing experience while maintaining user privacy.

13. Marketing Communications and Opt-Out Options

At Desma Technologies, we value user preferences and offer complete control over marketing communications. Users receiving marketing messages have the right to opt out at any time. Clear opt-out mechanisms are provided in all communications, allowing users to unsubscribe effortlessly if they no longer wish to receive such messages. This empowers users to manage their preferences, ensuring that they only receive information that is relevant and valuable to them.

14. User Consent for Data Processing

At Desma Technologies, user consent is essential to our data processing practices. Before processing any personal data, we seek explicit consent from our users. By accepting our Privacy Policy and using the XtraYards platform, users provide informed consent for the collection, processing, and sharing of their data as outlined. This transparent approach ensures users are fully aware of how their data will be used, empowering them with the information they need to make informed decisions.

15. User Responsibility for Accurate Data

The accuracy of personal data on XtraYards is crucial for delivering effective and personalized services. Desma Technologies encourages users to regularly review and update their profile information to ensure it remains accurate and current. Inaccurate or outdated information may affect the quality of services provided and hinder seamless user interactions. Users are responsible for maintaining accurate details and should update their data promptly to enhance their overall experience on the platform.

16. Children's Privacy Protection

At XtraYards, operated by Desma Technologies, we are committed to safeguarding the privacy of children. Our platform is intended solely for users aged 18 and above. We do not knowingly collect personal information from individuals under 18 years of age. If we become aware that we have unintentionally collected data from a child, we will take immediate action to remove it from our records. We also encourage parents to supervise their children’s online activities and ensure their safety while interacting with online platforms.

17. Changes to Privacy Policy and User Notification

At Desma Technologies, the entity behind XtraYards, we reserve the right to update and revise our Privacy Policy periodically. Such updates may be necessary due to evolving technology, legal requirements, or other relevant factors. Any changes will be reflected promptly on our platform. We are committed to keeping users informed about significant modifications to the policy through prominent notifications. We encourage users to review the Privacy Policy regularly to stay up-to-date with our data management practices. Continued use of XtraYards after any policy update will be considered as implicit acknowledgment and acceptance of the revised terms.

18. Contact Information for Privacy Queries

For any questions, concerns, or requests related to privacy, users can reach out to Desma Technologies at the designated privacy contact. We are committed to addressing privacy-related inquiries promptly and transparently. To contact us regarding privacy matters, please email privacy@xtrayards.in.

19. Handling of Sensitive Data

Sensitive data, such as financial information or personal identifiers, is handled with the highest level of care by XtraYards. We implement strict security measures to protect sensitive data from unauthorized access. Users are encouraged to exercise caution when sharing such information on our platform and are advised to use secure communication channels to safeguard their data.

20. Data Transfer Outside India

While XtraYards primarily operates within India, certain service providers or third parties may store or process data outside of the country. Desma Technologies ensures that any data transfer complies with applicable data protection regulations. We take every precaution to ensure that user data receives the same level of protection when transferred outside India as it would within the country.

21. Data Breach Notification Procedures

In the unlikely event of a data breach that compromises user information, XtraYards will promptly assess the situation, take necessary corrective actions, and notify affected users in accordance with applicable laws. Our breach notification procedures are designed to ensure transparency and provide users with the necessary information to take appropriate actions to mitigate potential risks.

22. Withdrawal of Consent for Data Processing

Users have the right to withdraw consent for the processing of their personal data at any time. To withdraw consent, users may contact us at privacy@xtrayards.in. Please note that withdrawing consent may limit access to certain features or services on the platform. Desma Technologies respects user decisions regarding data processing and will comply with the withdrawal of consent, where feasible.

23. Complaint Procedures

Desma Technologies is dedicated to resolving user complaints regarding privacy and data practices. If you have concerns or complaints about how we handle your data, please reach out to our privacy contact at privacy@xtrayards.in. We will review and address your concerns promptly, ensuring that your privacy rights are respected and upheld.

24. Cross-Border Data Transfer Mechanisms

In some cases, user data may be transferred to jurisdictions outside of India. Desma Technologies ensures that all such transfers are conducted in compliance with relevant data protection regulations. We use standard contractual clauses or other lawful mechanisms to ensure that your data remains protected even during cross-border transfers.

25. Third-Party Links and Their Privacy Policies

XtraYards may include links to third-party websites or services for the convenience of our users. However, these third-party sites have their own privacy policies and practices that are outside our control. We strongly encourage users to review the privacy policies of third-party websites before engaging with them. Desma Technologies is not responsible for the privacy practices of external websites linked from our platform.

26. Promoting User Awareness about Data Protection

Desma Technologies is committed to educating users about data protection and privacy. We regularly provide resources and information to help users understand their rights, how their data is used, and how they can manage their privacy settings. Our goal is to empower users with the knowledge necessary to make informed decisions about their personal information on XtraYards.

27. Use of De-Identified Data for Analysis

We may use de-identified and aggregated data for analytical purposes to better understand user behavior, preferences, and trends. This information, which does not include personally identifiable data, helps us improve the functionality of XtraYards, optimize user experience, and enhance platform performance.

28. Commitment to Legal Compliance

Desma Technologies fully complies with all applicable data protection and privacy laws, including the Indian Information Technology Act of 2000 and its associated rules, as well as other relevant regulations. We ensure that our data processing practices align with the highest standards of legal compliance and data protection.

29. Authorized Personnel Access to User Data

Access to user data within Desma Technologies is restricted to authorized personnel who require it for legitimate business purposes. Our team members are subject to strict confidentiality obligations and undergo regular training on data protection practices to ensure the security and confidentiality of user information.

30. User Interaction with Advertisers and Service Providers

While using XtraYards, users may interact with advertisers and service providers directly. These interactions are outside the scope of our platform's control. We advise users to review the privacy policies and terms of service of these third parties before engaging with them. Desma Technologies is not responsible for the privacy practices of external parties that users may engage with.